{"id":4531,"date":"2022-12-11T20:03:21","date_gmt":"2022-12-11T20:03:21","guid":{"rendered":"https:\/\/progressivewebsolutions.ca\/?p=4531"},"modified":"2023-02-27T04:44:42","modified_gmt":"2023-02-27T04:44:42","slug":"is-your-wordpress-website-optimized-to-run-and-load-as-quickly-as-possible-if-not-we-can-help","status":"publish","type":"post","link":"https:\/\/digitalweb.solutions\/progressivewebsolutions\/is-your-wordpress-website-optimized-to-run-and-load-as-quickly-as-possible-if-not-we-can-help\/","title":{"rendered":"Is your WordPress website optimized to run and load as quickly as possible? If not, we can help!"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row][vc_column][vc_single_image image=&#8221;4569&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]Making sure your WordPress website loads quickly is an absolute must in today&#8217;s online landscape.<\/p>\n<p>Not only does it project professionalism, but it can also be a competitive advantage among many other benefits.<\/p>\n<p>In this post we are going to take a look at:<\/p>\n<ul>\n<li>What are the main factors affecting your WordPress website speed<\/li>\n<li>Why having an optimized WordPress website is so important<\/li>\n<li>How can you test your WordPress website speed<\/li>\n<\/ul>\n<p>Our team has over 10 years of experience <a href=\"https:\/\/progressivewebsolutions.ca\/services\/web-design\/wordpress\/\">building, maintaining and fixing WordPress websites<\/a>![\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;4542&#8243; img_size=&#8221;large&#8221; onclick=&#8221;link_image&#8221; image_hovers=&#8221;false&#8221;][vc_btn title=&#8221;Test it for yourself&#8221; style=&#8221;flat&#8221; color=&#8221;juicy-pink&#8221; size=&#8221;sm&#8221; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fpagespeed.web.dev%2Freport%3Furl%3Dhttps%253A%252F%252Fclinigo.io%252F%26form_factor%3Ddesktop|target:_blank&#8221;][vc_column_text]Website used: <a href=\"https:\/\/clinigo.io\">Clinigo Practice Management Software<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator el_width=&#8221;70&#8243; css=&#8221;.vc_custom_1670811938910{margin-top: 70px !important;margin-bottom: 70px !important;}&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2>What are the main factors affecting WordPress website speed?<\/h2>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p>The speed of your website is affected by many factors, but the main factors affecting the speed of your WordPress website are:<\/p>\n<ul>\n<li>Web Hosting<\/li>\n<li>Theme<\/li>\n<li>Plugins<\/li>\n<li>Website Structure<\/li>\n<li>Caching<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h3>Web Hosting<\/h3>\n<p>One of the most important factors affecting your website speed is your web hosting provider.<\/p>\n<p>You will never be able to get a blazing fast site out of basic $5 web hosting. Cheap, shared web hosting will also not likely provide full access to all settings, further inhibiting your ability to speed up your site.<\/p>\n<p>This is why we highly recommend all of our clients to take advantage of our Managed VPS WordPress hosting for ultimate website speed.[\/vc_column_text][vc_column_text]<\/p>\n<h3>WordPress Theme<\/h3>\n<p>WordPress is pretty optimized and fast out of the box.<\/p>\n<p>Your choice of theme, and page builder, can have a huge impact on our website speed.<\/p>\n<p>Oftentimes, changing themes or page builder is time-consuming and costly therefore making the right choice from the beginning, can make a huge difference.[\/vc_column_text][vc_column_text]<\/p>\n<h3>WordPress Plugins<\/h3>\n<p>Plugins can also have a huge affect on your site&#8217;s loading speed.<\/p>\n<p>Both the quantity and quality of the plugins used will have an effect on the page speed.<\/p>\n<p>Make sure to only use plugins that are absolutely necessary.<\/p>\n<p>Also make sure you are always using the latest versions, and that the plugins your website is using are regularly maintained.[\/vc_column_text][vc_column_text]<\/p>\n<h3>Website Structure<\/h3>\n<p>Another factor in how quickly your site will load is the structure of your website.<\/p>\n<p>Or more plainly, how well it was built.<\/p>\n<p>You could have all of the optimizations in the world, if the website wasn&#8217;t built correctly or by an expert, it may be hurting your overall page speed.[\/vc_column_text][vc_column_text]<\/p>\n<h3>Caching<\/h3>\n<p>In the most basic terms possible, caching refers to your browser or server remembering a page or image, in order to not have to reload the exact same image multiple times.<\/p>\n<p>For example if you visit a page, go to a different page, then come back. You could simply keep the page and all images in memory, and avoid having to reload them, thereby increasing the load speed.<\/p>\n<p>Cache settings determine how long the browser\/server should remember these files vs fetching the newest versions.<\/p>\n<p>Caching can be done at both the website level, and the server level.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator el_width=&#8221;70&#8243; css=&#8221;.vc_custom_1670811938910{margin-top: 70px !important;margin-bottom: 70px !important;}&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2>Why having an optimized WordPress website is so important<\/h2>\n<p>Having a website that loads quickly is incredibly important for multiple reasons. Here are some of the main benefits you get from optimizing your website speed:<\/p>\n<ul>\n<li>Improved user experience<\/li>\n<li>Improved search engine ranking<\/li>\n<li>Higher perceived professionalism<\/li>\n<li>Increased conversions<\/li>\n<li>Minimize server resource usage<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h3>Improved user experience<\/h3>\n<p>Have you ever clicked away from a website that was taking a while to load?<\/p>\n<p>Statistics show most users click away if a website hasn&#8217;t loaded within a few seconds.<\/p>\n<p>A fast loading website will not only make sure users don&#8217;t click away, but will also make users more likely to browse additional pages, and return to the site in the future.[\/vc_column_text][vc_column_text]<\/p>\n<h3>Improved search engine ranking<\/h3>\n<p>Page speed and page experience are increasingly important ranking factors for search engines.<\/p>\n<p>All else being equal, a faster website will outrank a slower website every time!<\/p>\n<p>Improved search engine rankings boost your business&#8217; visibility and sales.[\/vc_column_text][vc_column_text]<\/p>\n<h3>Higher perceived professionalism<\/h3>\n<p>Clients are making opinions about your business even before the page has loaded.<\/p>\n<p>The longer it takes for your website to load, the less positive of a first impression a potential client may get about your business.<\/p>\n<p>As they say, you only get one shot at a first impression, and making sure your website loads quickly, is a great way to make sure your clients get the best impression of your team and website.[\/vc_column_text][vc_column_text]<\/p>\n<h3>Increased Conversions<\/h3>\n<p>Studies have shown that a fast loading website leads to a better user experience, higher trust, which both lead to higher conversions.<\/p>\n<p>Whether you want a client to buy, call, or message, optimizing your website for conversions can make a huge difference in your sales and growth.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2>How can you test your WordPress website speed?<\/h2>\n<p>Testing your WordPress website speed these days is incredibly easy.<\/p>\n<p>Best of all, you can test your website speed for free!<\/p>\n<p>Check out these 2 free resources to get not only a speed report for your website, but also concrete suggestions you can implement to improve your website&#8217;s speed.<\/p>\n<ul>\n<li><a href=\"https:\/\/gtmetrix.com\/\" target=\"_blank\" rel=\"noopener\">GT Metrix<\/a><\/li>\n<li><a href=\"https:\/\/pagespeed.web.dev\/\" target=\"_blank\" rel=\"noopener\">Google Page Speed Insights<\/a><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_id=&#8221;sign-up&#8221; css=&#8221;.vc_custom_1670788420324{padding-top: 75px !important;padding-bottom: 75px !important;}&#8221;][vc_column][vc_column_text 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